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Marketing Management Concepts And Tools

RRP $18.99

Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.



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Hand Tools Power Tools Mechanic Carpenter
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Fans Fein Multimaster Generators Gift Ideas Hand Tools

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