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This book is a selection of results obtained within two years of research per- formed under SYNAT - a nation-wide scientific project aiming at creating an infrastructure for scientific content storage and sharing for academia, education and open knowledge society in Poland. The selection refers to the research in artificial intelligence, knowledge discovery and data mining, information retrieval
and natural language processing, addressing the problems of implementing intelligent tools for building a scientific information platform.This book is a continuation and extension of the ideas presented in "Intelligent Tools for Building a Scientific Information Platform" published as volume 390 in the same series in 2012. It is based on the SYNAT 2012 Workshop held in Warsaw. The papers included in this volume present an overview and insight into information
retrieval, repository systems, text processing, ontology-based systems, text mining, multimedia data processing and advanced software engineering.
Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
With the proliferation of VHDL, the reference material also grew in the same order. Today there is good amount of scholarly literature including many books describing various aspects of VHDL. However, an in-depth review of these books reveals a different story. Many of them have emerged simply as an improved version of the manual. While some of them deal with the system design issues, they lack appropriate exemplifying to illustrate the concepts. Others give large number of examples, but lack the VLSI system design issues. In nutshell, the fact which gone unnoticed by most of the books, is the growth of the VLSI is not merely due to the language itself, but more due to the development of large number of third party tools useful from the FPGA or semicustom ASIC realization point of view. In the proposed book, the authors have synergized the VHDL programming with appropriate EDA tools so as to present a full proof system design to the readers. In this book along with the VHDL coding issues, the simulation and synthesis with the various tool sets enables the potential reader to visualize the final design. The VHDL design codes have been synthesized using different third party tools such as Xilinx Web pack Ver.11, Modelsim PE, Leonrado Spectrum and Synplify Pro. Mixed flow illustrated by using the above mentioned tools presents an insight to optimize the design with reference to the spatial, temporal and power metrics.
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