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Marketing Management Concepts and Tools: A Simple Introduction presents the central ideas and methods of marketing management. Discover the marketing basics, management goals, consumer-led marketing, strategic planning, and segmentation, targeting and positioning. Examine market dynamics and competitive strategy, the creation of a brand, consumer behaviour, business to business marketing, and market research. Look at market innovation, services, internet marketing, communications and advertising, distribution, pricing, and the future of marketing.
In recent years new technologies for the measurement and analysis of ecological data have begun to revolutionize the science of ecology. Remote sensing including satellite imagery, is providing the potential to measure ecological systems at scales of resolution never dreamed of a few decades ago; whilst geographical information systems are allowing manipulation and analysis of huge amounts of ecological data. In the current debate over preservation of biological diversity, ecologists can now focus on larger spatial and temporal scales.
This book is based on EU-funded project PLANTFOODSEC, covering intentional and unintentional threats to plant biosecurity and to food safety areas.
Biosecurity is a strategic and integrated approach for analysing and managing relevant risks to human, animal and plant life and health, and associated risks to the environment. Interest in biosecurity has risen considerably over the last decade in parallel with the increasing trade in food and plant and animal products; higher levels of international travel; new outbreaks of transboundary diseases.
Although most diseases outbreaks have natural causes or are the result of inadvertent introductions of pathogens through human activities, the risk of a deliberate introduction of a high consequence plant pathogen cannot be excluded. Vigilance is required to identify, Â prevent and manage new and emerging issues that could impact on production capacity, plant biosecurity or food safety and food chain resilience. Â
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